Brand Before Picture Brand After Picture

Your brand is your Position in the marketplace, your business in your customer's mind.

It is an extremely crowded marketplace. There are tens, hundreds, thousands of businesses competing for customers. Your brand is what positions you in their mind, as the product or service they think of first.

Brands can become extremely valuable.

Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. When Tata Motors bought Jaguar and Range Rover from Ford, what did they buy? Factories? Raw Materials? Employees? They paid $2.56B for the brand. When Kraft bought Cadbury for $19.5 Billion what did they buy? The chocolate? The factories? The recipes? The candy makers? No. They bought the brands.

Use Cases:

  • Marketing is what you do, branding is what you are
  • A tool for developing and maintaining a competitive advantage
  • Social Engagement
  • Customer Service
  • Sales Process
  • Client Relationship Management
  • Employee Engagement
  • Connectedness and Corporate Identity

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